MAGNWALL and Unique by baslerbeauty are the joint winners of the German Innovation Awards in the best Retail & Trade Solution category. They are awarded for the best “Excellence Business to Business” installation of their joint shop window concept.
In the redesign of a shop window for beauty products and the targeted linking of hardware and software, Unique by baslerbeauty scores with a flexible and sustainable brand presentation.
The intelligent and magnetic positioning of screens, lights, visual merchandising or eye-catchers enables the control of light and content via an app. By renting the display windows to brands that place their products there, retailers can offset the costs of installation and each brand can determine the layout and design individually.