Partner Area

The people
behind the wall

A curious, urban, and technology-driven team turning spaces into something that can always change.

Positioning

What motivates us

Every space is temporary by nature – needs change, brands evolve, people move differently through the world than they did yesterday. 

We believe the built environment should be able to keep up. That belief shapes everything we build.

Vision

MAGNWALL connects – fast. innovative. sustainable.

We make spaces dynamic and sustainable, with maximum creative freedom ad minimal use of resources.

Mission

We create experiences that are allowed to change.
Our daily mission is to make retail spaces, communication environments, and exhibitions more successful – by making creative implementation easier, faster, and more flexible.

OUR PHILOSOPHY
Tell your designer:
Do whatever you want –
MAGNWALL can handle it.
OUR values
Innovation
We rethink design from the ground up.
Sustainability
Maximum impact. Minimum resources.
Flexibility
Spaces adapt to people — not the other way around.
Speed
From idea to reality in record time.
Simplicity
Complex technology. Simple experience.
Openness
Designed to integrate, not isolate.
brand history

9 Years of 
MAGNWALL

  • 2017

    Founding

    MAGNWALL is founded in December 2017. The early years are dedicated entirely to developing the core technology – laying the groundwork for what would become the patented Panel and Connector system.

  • 2020

    Going Live

    MAGNWALL goes live at EuroShop 2020 in Düsseldorf – and wins the Innovation Award Architektur+ Präsentation in the Best Retail & Trade Solution category. The jury highlights what remains core to MAGNWALL today: shelves, screens, and lighting attached freely, without visible cables, and powered directly through the wall.

  • 2023

    First Licensepartners

    MAGNWALL signs its first license partners: Brownings Ltd. and Duggal Visual Solutions. The open ecosystem officially expands beyond Germany, bringing the platform into new markets through local expertise.

  • 2026

    2026 – Award

    MAGNWALL wins the Trendscouting Award at EuroShop 2026 for MAGNWALL-Induction, the latest addition to the ecosystem. The technology powers devices directly through the wall – with no rear contact pins – enabling maximum design freedom and compatibility with a wide range of surfaces.

Award-winning. Endlessly adaptable.
Team

The Team behind 
MAGNWALL

Klaus-Dieter Feld
CEO & Founder
Klaus-Dieter is the founder and CEO of MAGNWALL. After more than 30 years in management consulting, he founded MAGNWALL and has been the driving force behind its technology ever since — from the original idea to the patents that protect it today.
klaus-dieter.feld@magnwall.com Linkedin
Yannick Wahler
COO
Yannick is responsible for day-to-day operations and product development at MAGNWALL. He makes sure the open technology ecosystem doesn't just work on paper, but gets reliably delivered into every new project.
yannick@magnwall.com Linkedin
Joshua Lehmann
CSO
Joshua is responsible for MAGNWALL's internal processes and sustainability. He makes sure the company runs smoothly behind the scenes, and that growth doesn't come at the expense of doing things the right way.
joshua@magnwall.com Linkedin
Paul Zumbühl
CFO
Paul is responsible for MAGNWALL's finances and marketing. He makes sure the company's growth is built on solid numbers — and that the story behind MAGNWALL reaches the right people.
paul@magnwall.com Linkedin
Leon Schmidt
Marketing
Leon supports MAGNWALL's marketing efforts, contributing to website development, social media content, and brand strategy. He helps ensure our voice stays authentic across all channels—from the website to Instagram, TikTok, and LinkedIn.
leon@magnwall.com
Career

Want to Join
the Team?

Join a curious, technology-driven team that's redefining how spaces come to life. Whether you're an engineer, designer, or just as obsessed with flexible spaces as we are – we'd love to hear from you.

See Open Positions Send Initiative Application
Location

Where we work from

MAGNWALL GmbH
Am Mühlbach 1
71384 Weinstadt
Germany
International Partners