Henoto builds the Italian Pavilion at Summer Fancy Food 2025, New York, with MAGNWALL.
At the Summer Fancy Food Show 2025 in New York – one of the largest specialty food trade shows in North America – our License Partner Henoto built the Italian Pavilion entirely on MAGNWALL. The open, tool-free system gave exhibitors a flexible, elegant stage to present their products, while allowing the pavilion to be assembled quickly and reconfigured with ease.
Attracting views
For the first time, Henoto Worldwide delivered a complete exhibition pavilion in the United States – and in one of the industry's most prestigious settings: the 69th Summer Fancy Food Show at New York's Javits Convention Center. Designing and building the Italian Pavilion for Universal Marketing srl, Henoto set out to elevate the experience for exhibitors and visitors alike, without sacrificing efficiency or operational flexibility. In a world premiere, Henoto's new plug-and-play connected frame system – integrating MAGNWALL technology – made it possible to install 3,500 sqm of exhibition space and 350 booths, each 5 meters high, in just two days, combining speed, quality, and advanced design. The result became a genuine talking point on the show floor, drawing attention from exhibitors and visitors alike, and helping bring Italian excellence to one of the world's biggest trade show stages
MAGNWALL made it possible
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